WEEK 6
Doyald Young
A logo is not a brand, the brand is the promise, the big idea, and reputation. A logo identifies, it is not a brand. A brand is created from an emotional connection. It is said that 99% of design is persuasion. There are three types of logos: word mark, icon, and monogram. Combining these three aspects is a technique used to help the creative process of logos.
A logo is not a brand, the brand is the promise, the big idea, and reputation. A logo identifies, it is not a brand. A brand is created from an emotional connection. It is said that 99% of design is persuasion. There are three types of logos: word mark, icon, and monogram. Combining these three aspects is a technique used to help the creative process of logos.
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