Abstract

Salk Institute-Maximo Escobedo Louis Khan was the supervising architect and main influence on the symmetry of Salk Institute's building design that not only encompasses the collaboration of researchers but also serves as an architectural icon that has been designated as a historical landmark. The courtyard also known as the "River of Life" contains no signage to engage in human interaction and communication. The architectural design and scientific research has been covered and distributed by none other than Maximo Escobedo: the Art Director for Salk Institute. "We are communicators, what is it that we are conveying?"- Maximo Escobedo Principle Investigators = Scientist/Researchers 

Studio Conover There is not that many exterior designers out there, it is easier to build a clientele. To stay happy, the best thing a designer can do for themselves is to cater to their own interests. Do what you like and see if that can be applied to a profession. It is good to be flexible like a generalist, but it is noticeable to be a specialist within a field. People pay for expertise. Persistence is key.  "Make yourself indispensable"-Dave Conover  "If you have other tools in your toolbox show what you can offer" -Dave Conover

Doyald Young A logo is not a brand, the brand is the promise, the big idea, and reputation. A logo identifies, it is not a brand. A brand is created from an emotional connection. It is said that 99% of design is persuasion. There are three types of logos: word mark, icon, and monogram. Combining these three aspects is a technique used to help the creative process of logos.

Integrated Sign Associates-Aaron Clippinger 4 things signs do:  Advertises Location Finder Direction Finder Sets the Mood "There's two people in this world: inventors and refiners"- Aaron Clippinger Graphic Design may involve environmental and/or geographical aspects. Architectural variables comes into consideration when design placement is planned. Wall knowledge and construction has benefits when implementing signage. 

 Mires Ball-John Ball Love and money, you can't pull it apart. "The person or individual is almost the most important thing over a portfolio"- John Ball It is important to work with others, and your personality goes a long way.